Paul Fitzgerald

Lumaten’s co-founder and co-creator, Paul is our expert in commercial strategy and how to drive FMCG growth. His career has taken him around Australia and New Zealand and into Asia as a senior executive and strategy consultant.

Paul spent more than 20 years with the world’s biggest brand, Coca-Cola. He led commercial and sales teams in Australia, New Zealand and the Pacific Islands, enjoying a track record of generating sustainable value growth in every role. He has an MBA from the University of Sydney and wishes SHOPPER360 had been around when he was a GM.

Troy Sugrue

The other half of Lumaten’s co-founding team. Troy’s fascination with anthropology and cognitive psychology has grown out of his 20-year career as a senior Creative Director. Working across video, digital, experiential and event disciplines, the science of human behaviour has always been critical in his work.

Troy is a founding partner in Uno Loco (formerly Madant Productions), a B2B creative agency that is based in New Zealand working throughout the Pacific Basin.  Working with tech partner RUSH DIGITAL, the Uno Loco team has developed breakthrough VR products for the exhibition sector. This work planted the seed for the fully immersive experience of SHOPPER360.



Our research partner — Forward

FORWARD is a strategic research, marketing and planning consultancy established in 1998. The FORWARD team works around the globe with clients such as Air New Zealand, Vodafone and Sky Television to deliver research and analysis that drives value growth by informing brand strategy, innovation, communication and activation, market definition and development and other key areas. They are specialists in FMCG, tourism, primary industry and international markets.

Our technology partner — Rush Digital

Creating world-first solutions like SHOPPER360 is part of the day to day experience for Rush Digital. Leaders in the development space for virtual and augmented reality, gaming and gamification, 3D and digital experiences, they have been reengineering the lines between reality and digital since 2010 for brands such as Microsoft, Sheraton, BBC, Disney, QBE, Fonterra and Heineken.